SmartConsent Blog

Cookie consent, written by the engineers who build it

Releases, jurisdiction explainers, integration playbooks, and the thinking behind why SmartConsent exists.

SmartConsent4 min read

Cookie consent in 2026: why the old playbook is broken

Cookie banners were designed for one regulation and one continent. The 2026 reality — eleven jurisdictions, GTM Consent Mode v2, performance budgets — has outgrown them. Here's what we changed when we built SmartConsent.

SmartGenie